Ashley Perry Contact
Ashley Perry · Marketing & Communications Vancouver, BC

Marketing and communications strategy that turns business goals into measurable results.

I help businesses turn their objectives into marketing and communications strategy, then lead the campaigns, messaging and content, across brand, PR, digital and social, that build awareness, strengthen reputation, and drive measurable growth.

See the work → Scroll to play

01 The Story

Hi, I'm Ashley.

A marketing and communications specialist based in Vancouver, BC. For more than seven years, I've helped businesses turn their objectives into marketing and communications strategy, translating goals into positioning, messaging and integrated campaigns that grow awareness, strengthen reputation, and deliver measurable results.

I own projects from strategy through reporting. I develop brand positioning, communications plans, campaign strategy and audience insight, then lead the execution, across PR, digital, creative, content and social, coordinating the teams and stakeholders who bring the work to life.

No matter the industry, my role is usually the same: understand the business objective, shape the strategy, lead it through execution, and measure the outcome, so the work delivers results the business can see.

Ashley

02 By the numbers

The numbers.

0M+

Views delivered across client campaigns

0M+

Audience grown across client brands

0K

New audience from one campaign moment

0K

A brand grown from zero

Proof, not promises.

Proven impact.

  • 25+ brands and businesses supported across luxury real estate, entertainment, hospitality, lifestyle, consumer brands, and personal brands.
  • 15M+ audience managed across client channels and communities.
  • 50+ integrated marketing campaigns led from strategy and creative direction through execution, optimization, and reporting.
  • 7-person marketing team built and managed, creating workflows that scaled delivery across multiple premium brands.
  • Led Michael Bublé's day-to-day organic social for more than 2.5 years, retaining the account through my transition from agency to independent consulting.
  • Developed the content strategy behind Michael Bublé's 2025 holiday campaign, helping his account rank among Canada's 20 fastest-growing Instagram accounts during the campaign period.
  • Created strategic marketing campaigns that contributed to measurable business outcomes, including a luxury property receiving multiple offers and selling within one week of launch, and awareness campaigns that drove meaningful email subscriber growth ahead of a product launch.
See full experience →

03 The Work

Work that delivered.

A selection of brands and campaigns I've helped grow. Open a card for the challenge, the strategy, and the results.

More work · swipe →
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04 How I work

How I work.

01

Understand

I start with the business objective, the audience and the opportunity, so every decision that follows is built around the outcome the business actually needs.

02

Develop

I shape the marketing and communications strategy: brand positioning, messaging, audience strategy and the campaign plan for how the brand shows up and what it says.

03

Execute

I lead the work through execution, creative direction, content, PR, digital and launch, managing the project and collaborating across departments and stakeholders. I can run it independently or inside a cross-functional team.

04

Measure

I track performance, report it clearly to stakeholders, and optimize, so every campaign gets sharper and delivers more measurable impact over time.

05 Services

What I do.

I help organizations turn business objectives into integrated marketing and communications campaigns that grow audiences, strengthen brands, and drive measurable results.

01
Marketing & Campaign Strategy

Turning business objectives into integrated marketing strategy and campaign plans, from audience and positioning through creative direction, execution and reporting. Every campaign starts with the outcome the business needs.

02
Brand & Communications

Brand positioning, messaging and voice, plus PR and media relations, launch and executive communications, and internal and stakeholder comms. The strategy and the words behind how a brand shows up and what it says.

03
Copywriting & Content

Website, email, campaigns, presentations, proposals and scripts, written to sound like the brand and move the reader to act.

See writing samples →
04
Content Creation & Production

Content briefs, directing, producing on set and post-production. Short-form video and photography from concept to publish: the campaign assets that look premium and actually perform.

05
Social Media & Digital Marketing

Channel strategy, audience growth, community management and paid support across Instagram, TikTok, Facebook, YouTube and LinkedIn, one capability within a wider marketing mix.

06
Analytics & Reporting

Campaign performance tracking, clear stakeholder reporting and optimization, connecting the work back to awareness, engagement and business results.

Industries: Real Estate, Real Estate Developers, Personal Brands, Entertainment, Furniture and Home, Hospitality, Lifestyle, Consumer Brands, Direct-to-Consumer.

06 Why me

Strategy, communications and campaigns that deliver.

Most teams have to choose between a strategist who hands off a plan and someone who executes without one. I do both, owning the work from business objective through strategy, execution and reporting, so nothing is lost between the thinking and the results.

  • Strategy through execution, owned end to end. One person accountable from the first objective to the final report, whether I am leading independently or embedded in your team.
  • Audience-first, outcome-focused. I identify the audiences you have not reached, then build the positioning, messaging and campaigns to win them, tied to the business result you are after.
  • Built for lasting impact. I build awareness, reputation and engagement that compound over time, measured against the outcomes that matter, not one-off spikes.

Let's talk

Have a brand, project, or opportunity worth talking about?

I'm always open to connecting, whether you're hiring, building out a team, or looking to launch, grow, or strengthen a brand. Tell me a little about the role or project you have in mind, and let's see where the conversation goes.

Get in touch →
Emailhello@ashleystathis.com
Phone(778) 245-8398
Based inVancouver, BC

Fin.