Experience
Where I’ve worked.
More than seven years across marketing, communications and content, leading strategy and execution for brands, agencies, luxury real estate and public figures.
Marketing & Content Specialist
- Lead content strategy, social media execution, campaign development and digital brand presence across brand, entertainment, lifestyle and talent accounts.
- Develop multi-channel plans spanning social media, websites, email, video, paid social support, launches and digital campaigns.
- Translate business objectives and client briefs into campaign concepts, content calendars, launch plans and polished creative deliverables.
- Write, edit and oversee content across social, web, email, presentations, newsletters and customer-facing materials.
- Coordinate creative assets, clients, creators, contractors and production partners while managing overlapping priorities and deadlines.
- Monitor campaign performance and audience behaviour, refine strategy, and establish workflows for planning, approvals, reporting and client communications.
Director of Social Media
- Led digital marketing strategy, content operations, campaign execution and brand communications across real estate, luxury, lifestyle, hospitality, entertainment and public-figure accounts.
- Developed content and digital marketing strategies aligned with brand priorities, launches, audience growth and engagement goals.
- Led content calendars, digital campaigns, launch communications, social programs and brand storytelling initiatives.
- Wrote and reviewed copy for social media, websites, campaigns, announcements and other customer-facing materials.
- Directed photography, video, graphics and social-first creative across multiple accounts and platforms.
- Oversaw account managers and designers, managing workflows, approvals, feedback, deadlines and deliverable quality.
- Collaborated with leadership, clients, creative teams, PR partners and external stakeholders to coordinate campaigns and communications.
- Used audience insights, analytics, market trends and campaign performance to refine strategy and improve content effectiveness.
- Supported high-profile clients including Michael Bublé, Rove Concepts, The Parisian Agency and luxury real estate accounts.
Content Manager
- Managed social media and developed content strategies for local and international food and beverage clients, including influencer outreach and PR support for cookbook and product launches.
- Coordinated and launched a release event for a local vegan chef’s cookbook, managing PR outreach, marketing strategy and vendor and guest coordination.
- Revamped digital marketing strategy for a local winery and farm, increasing engagement and driving growth in reservations and website traffic.
- Ran an influencer campaign for a vegan café menu launch, overseeing outreach, contracts, scheduling and deliverables, resulting in a 400% increase in Instagram page views and product inquiries.
Social Media Specialist
- Managed social media, PR and campaign execution for Vancouver Fashion Week and related brand accounts.
- Managed content calendars and publishing across platforms.
- Wrote copy for social, email and web to support sponsor, artist and community campaigns.
- Supported PR outreach and media coordination to elevate artist visibility, and collaborated on campaigns to grow engagement and brand awareness.
Marketing Assistant
- Managed B2C initiatives for a portfolio of 150+ clients, driving a 300% increase in traffic, and initiated a marketing program targeting demographic leads and cross-organizational collaborations.
- Supported a brand refresh across online and offline marketing materials.
- Developed a local audience-growth strategy that contributed to an 85% increase in intake calls within the first month.
- Supported the launch of a new program, developing website and Google Ads copy and coordinating influencer outreach.
Social Media Intern
- Developed and wrote SEO-friendly blog articles and social media graphics, and built Shopify / Wix e-commerce stores.
- Copywriting for social posts and blog articles for local beauty shops, a holistic wellness centre and an art gallery.
- Coordinated graphic design for local events, promotions and email newsletter banners.
Customer Service Lead
- Managed a floor staff of 8–12 employees, supervising bartenders, servers and kitchen staff, with daily sales check-ins to ensure targets were met.
Legal Assistant
- Handled administrative and office support functions; composed and revised legal documents in line with provincial and federal court regulations.
Education
Bachelor of Arts, Criminology
Simon Fraser University, Vancouver · 2013 – 2018
Certificate, Digital Marketing & Social Media
BCIT, Burnaby · 2020